The incumbent will be responsible for developing and rolling out end to end marketing calendar for the product / product ranges and work with the agency team to conceptualize and successfully implement the branding activity including creative work, media, advertising and communication plans for ATL, BTL and Digital. Its a PAN India profile for Cargo working in marketing team reporting into Sr. Vice President Marketing, CBD & Sales Training for CV Business.
Evolve, implement and monitor the marketing plan in the short term and long term for product/ product ranges within budgets enhancing productivity.
Generate demand for the brands through innovative and creative approaches for media in line with priorities.
Identified in marketing plan ( state wise & product brand wise) taking part responsibility for volumes & market share.
Ensure all ATL / BTL led market interventions as per corporate branding policy networking with the agency , sales , CC and product development.
Conceptualize and implement launch & other programs including EMPs.
Measure ROI of all ATL / BTL campaigns and recommend corrective actions for higher impact and reducing cost per enquiry. & work to improve PVPL spend productivity & impact.
Monitor enquiry generation and further sales conversion of all ATL / BTL campaigns .
Initiate & ensuring the PR activities pertaining to new product launch , and ongoing campaign in coordination with the PR agency.
Monitor competition campaigns / SOV and monitor FAN process and timelines Ensure coordination of all creative development for outdoor , CI, collaterals including POP.
Planning, Evaluating, agency management, Execution and Analysis of media campaigns
Create a digital marketing platform including ideation and planning .
Monitor the search engine and ensure its optimization coordinating website data up gradation & management.
Continuously update relevant content, ensure influencer marketing, content marketing,
Implement social media marketing on various digital and e-commerce platforms.
Map website enquiries and share with field team for necessary action.
Use digital space for e mailers, ensuring traffic spikes and monitor hits & conversions.
Manage new product launches on the digital platform , website up gradation & management including existing website.
Planning, Evaluating, Digital agency management, Execution and Analysis of digital media campaign.
*** The most likely profile would be a professional with experience of overall marketing role which includes Creative, Media, Digital Activities/Events/PR, ideally in a related industry.
Salary: ₹ Not Disclosed by Recruiter
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