Senior Digital Analyst

Job Responsibilities:

– Responsible for the daily execution of strategy & tactics, including the development of effective offers, the creation of rich landing pages promoting offers.

– Understanding client goals, creating and executing strategies to exceed these goals.

– Preparation and analysis of performance reports & review with clients.

– Providing strategic insights on the landing page, ad creative etc.

– Analyzes performance of digital campaigns across the level; provides tactical recommendations for increased performance.

– Assists in identifying opportunities that are most effective at driving conversions, revenue, ROI, and scale across Digital Marketing programs.

– Measures the success of campaigns using appropriate key performance indicator (KPI) classifications – impressions, clicks, CTR, CPC, CPA, CPM, conversions.

– Review and analyzes results from current program offerings & suggests changes and enhancements to help increase conversions, revenue and ROI.

– Assists in training on tactical processes and best practices to Junior Analyst(s).

– Attends and participates in all relevant meetings.

– Collect, report, analyse and interpret the digital analytics data to drive decision making and improve its digital products.

– Manage projects related to digital analytics from start to finish including data integration, report and dashboard automation, product analytics and insight, data collection, and product optimisation

– Lead the design and implementation of experiments for improving products such as A/B or split testing.

Employer: ET Media Labs
Salary: ₹ Not Disclosed by Recruiter
Industry: Software Development
Location: Delhi NCR

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