Chief Marketing Officer/VP (Mumbai)

The Company operates, an online auto classifieds and content website.

It allows consumers to sell or buy a used car or research a new car purchase. Sellers of used vehicles can list their vehicle to thousands dealers. Buyers of used vehicles can view vehicles that are certified and have a warranty and get connected to dealers who have the vehicle they are looking for.New car buyers have access to the most comprehensive new car pricing information and detailed news, reviews and discussion forums. The company has developed various products that help new and used car dealers run their business.Franchised stores and a warranty product for used car dealers and a software system has been implemented.

Funding: The company’s Investors include Canaan Partners, Epiphany Overseas Ventures, Tiger Global and Austin Ligon.

Location: Mumbai, India

Job Description:

Responsibilities include:

– Steward of the brand that supports our new brand promise, brand vision, brand position, brand architecture and achieves overall creative goals for the brand.

– Works collaboratively with marketing communications to execute packaging designs consistent with a determined communications hierarchy and a global style guide.

– Analyzes consumer trends and information, and categories to help identify product categories to enter as future sources of growth.

– Develops pricing & pack strategies, improved margin mix, trade spending plans and distribution goals in order to develop actionable KPI”s.

– Conducts analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand”s equity and marketplace performance.

– Works with channel marketing and sales to identify programming to generate incremental sales and/or profitability.

– Develops growth targets, business objectives and brand strategies for the brand that aligns with global business plan.

– Creating end to end ATL and BTL media plans along with execution and PR Strategy Lead Search Engine Marketing to grow the Brand

– Lead partner Channel Marketing

– Lead Commission Junction Channel Marketing

– Lead Affiliate Marketing (Direct, White Label, Strategic Partnerships)

– Lead Online Product Development supporting ALL Online initiatives

– Work with SEM team, SEO team and Partner Channel Team to grow online presence of managed brands

– Work with marketing team to grow online presence for managed brands

– Brand identity building and management

– Conceptualize and ideate campaigns

India, Management, Marketing & PR, Mumbai

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